Cù Bòcan Unlocks the Unusual with an Experimental Rebrand

Cù Bòcan, is relaunching with a new look and range designed to unlock the unusual.

This experimental Highland Single Malt will continue to be distilled every winter in limited batches and made with lightly peated Scottish barley for its signature wisp of smoke, but Cù Bòcan will now also explore innovative maturations to create whiskies full of intrigue and surprise.

As part of the relaunch, Cù Bòcan have partnered with specialist drinks branding agency, Thirst Craft, for a distinctive redesign which now reflects Cù Bòcan’s contemporary spirit. The bespoke layered bottle is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks.

Cù Bòcan relaunches with three products. It’s Signature malt, matured in Bourbon, Oloroso Sherry and North American Virgin Oak casks, and their first two creations, Creation #1 matured in Black Isle Brewery Imperial Stout and Bacalhôa Moscatel de Setúbal wine casks and Creation #2 matured in Japanese Shochu and European Virgin Oak casks. Each single malt offers an exploration in the subtleties of smoke, the character of the casks and the mastery of maturation. Bottled at 46% ABV, the range is non-chill filtered, natural in colour and carries a no age statement.

Stephen Bremner, Managing Director, says: “Consumer testing feedback reaffirmed that the Cù Bòcan spirit was exceptional with powerful potential, but were telling the wrong story. We’re excited this new positioning puts the product back at the heart of Cù Bòcan to welcome people into the world of lightly peated whisky and the unusual finishes that lie within.”

 The redesigned Cù Bòcan will launch in specialist shops worldwide from August with an RRP of £45 and £60 per 700ml bottle for the Signature, and Creations #1 and #2 respectively.